techcrunch

TechCrunch US just published a blog entry about Fruugo that refers this blog and me personally:

http://www.techcrunch.com/2008/11/05/is-stealth-startup-fruugo-stumbling...

As did ArcticStartup:

http://www.arcticstartup.com/rumors-circling-around-fruugo/

Looks like the gossip is heating around Fruugo. Interesting to see if they will just keep it cool, or possibly get engaged in the dialogue and conversations now. Some may claim that this is what they have planned all along: to be super quiet about things, and ensure more attention that way. At least they are getting attention, for better or worse? Is anybody's guess at this point.

It's a bit funny to see TechCrunch commenters refer Fruugo to Boo.com, I think that's perhaps a bit unfair. Boo.com did after all have their three famous C's: Caviar, Champagne and Concorde. It is hard to top that level of insane spending and dot-com madness ever again. Legendary!

I still think that Fruugo holds huge potential, and hope for everybody's sake that they will become a hit and a huge success case. Good luck!