Muxlim continues it's interesting "path of conquest" or at least "path of success" by grabbing a very prestigious award; the 2009 Internationalization Award. They just announced it today at around 3pm. This is significant noteworthy limelight for a startup; as this award has a history of over 40 years, and not that many startups have ever received it (you could argue that none of the previous winners were startups). In fact they usually go to well-known big corporations that have been international for quite a while. Muxlim now receives the exact same award as Nokia did back in 1999. It's a positive thing for the whole startup community to get recognition to one of its members.
Muxlim's CEO, Mr. M (Mohamed El-Fatatry) is going to attend President Obama's Presidential Summit on Entrepreneurship in Wshington D.C. this spring as well. It looks like "presidential attention" on Muxlim is going to continue, even attention of the binational kind.
Finpro's CEO also comments: "The Internationalization Awards of the President of the Republic highlights concepts and business models as examples for other Finnish companies that are going international. This year, all the award-winners represent highly specialized expertise and the combination of expertise from many different industries. Furthermore, the international service industry has an important role in their businesses,” says Jorma Turunen, President and CEO of Finpro."
The official info continues: "Every year, Finpro looks for candidates for the Internationalization Awards and carries out their preliminary assessment. Based on the evaluation the Board of Directors of Finpro proposes a list of candidates to the President in collaboration with the Association for Finnish Work. The President of the Republic decides the winners of the Internationalization Award. Today’s award ceremony was the 42nd in the history of the award."
Nice to see that a startup has found its way up there ;) Finpro notes that Pictures of the Award winners are here at some point: http://finpro.materials.fi > Events
Now what does this mean to a startup then? Hopefully better recognition and a strong show of support to its legitimacy and right to exists. Startups often lack super-strong reference and concrete evidence to prove their value and usefulness. Recognition like this will certainly carry some weight and should help build trust towards customers, consumers, investors and partners alike. After all, they do check this stuff, make their DD and are careful about who to nominate for these kinds of awards. I am sure any startup would welcome equal fame and recognition with open arms, as any startup will need every advantage out there to pull through and eventually make it big. Looks like Muxlm is well on their way!
Congratulations! Great work Team Muxlim!