examples

I have been using a few social media examples in my talks semi-frequently during the past year or so. Many blogs have written such lists of good showcases, so I decided to copycat the fad and share a list of stuff I am using from time to time.

Here it is then;

1) a book that explains the longer term strategic meaning of social media nicely, by Prof. C.K. Prahalad and Prof Venkat Ramaswamy

http://www.amazon.com/Future-Competition-Co-Creating-Unique-Customers/dp...

http://www.dancewithshadows.com/books/future-of-competition.asp

2) data about how brand engage their audiences:

http://www.engagementdb.com

http://www.slideshare.net/PingElizabeth/engagementdb-social-media-engage...

3) BestBuy, and especially their Twelp Force:

http://twitter.com/twelpforce

http://techcrunch.com/2009/07/21/best-buy-goes-all-twitter-crazy-with-tw...

4) Swedish state owned broadcasting company's campaign for paying your broadcasting fee:

http://www.tackfilm.se/version/

5) Prototype the experience; a cool video advert for a game that sucks your Facebook info right into it:

http://www.prototype-experience.com/

6) Journalists immersed into Discovery Channel's Shark Week -campaign, in a rather macabre manner:

http://www.movieline.com/2009/07/scores-of-journalists-killed-in-shark-w...

7) The Old Spice commercials and their rock star brand spokesperson on Twitter, Yahoo and others:

http://www.youtube.com/user/OldSpice

http://www.oldspice.com/videos/

8) SSI Shredding Systems, and their videos of sweet destruction:

http://www.ssiworld.com/watch/

9) Greg the Architect. Or how to turn a deadly-boring topic (SOA) into something interesting:

http://www.gregthearchitect.com/

10) "Why so serious?" an epic campaign for the Dark Knight movie (Wonder what they'll do for the upcoming film "the Dark Knight Rises" ? something pretty glorious, I'm sure)

http://www.youtube.com/watch?v=VpuC7HhCPWA

11) IRC-Galleria and the finnish airforce in 2006! This is one of the weirdest combinations of the time and amounted for quite bit of media attention:

http://www.digitoday.fi/tyo-ja-ura/2006/12/18/ilmavoimat-varvaa-lentajia... galleriassa/200623767/66

12) The tough competition: Youtube and funny kitten videos. This one has so much viewers it dwarfs the population of Scandinavia already:

http://www.youtube.com/watch?v=0Bmhjf0rKe8

and it's long tail:

http://www.youtube.com/watch?v=_RJ5KJyUVwc

13) Lord of the rings creation through the 3 movies; by involving their fans in the creative process (also check out: wreckamovie, naturally)

http://www.imediaconnection.com/content/1179.imc

14) masters of social media attention; Varusteleka and their net store. One of the best examples of Social Media usage in an enterprise in all of Finland. Brilliantly done!:

http://www.varusteleka.fi

15) The social media 2011 video:

http://www.youtube.com/watch?v=3SuNx0UrnEo

..Naturally I have plenty more cases I typically go through, but these are some of the informative and juicy ones.

Know better ones? Feel free to share!