aula

I did a podcast episode yesterday evening with Tuija Aalto and Sonja Kangas about disruptive innovation, and how organization could make it happen.

Tuija has a full blog entry about that up here.

You can download the podcast as an mp3 (english language spoken) from this link here.

We touch on topics like:

- Using the web is not only about crowdsourcing. Utilize the web inside your organization.
- Organizations online - about dialogue. There are many larger companies that ban their employees from social networks. Brands That Suck on Twitter.
- LinkedIn campaign: Southwest Airlines (link to a story about it)
- Employees online as individuals
- Working with active users: There is strong desire in consumers to be co-creators of value: Example Jamba Juice
Consumer internet companies usually do this with test groups, lead user groups, alpha user groups.
- Eric von Hippel. The more possibilities the better. Little Big Planet
- Rewarding active users: Social status, products, items, credits.
- IP rights: Terms of use establish the rights for the company to use test users' ideas
- Use brokers and bridges: Teams and small groups of people who come from completely different backgrounds. This typically gets done in conferences. Quite rarely done with purpose and with concrete goals. Aula (founded in 2000) was to be a cross-disciplinary network of people
Role play: When organising ideation events, I invite people from different departments, and put people in different roles (marketer to comment as designer and so on)

As a followup note I can only say: I expect the companies I invest in (even the big ones, like Coca-Cola) to embrace disruptive innovation and to strive for it. The reality however is that not many of them do. Lots of opportunities are lost - but then again, is that just more opportunities out there for startups to grasp? One could claim that they are better at disruptive innovation than large corporations.

I you have the patience to sit through 40 minutes of that, please send a comment my way. Thank you!