My previous blog entry was about how to hack your brain, found here:
http://tane.li/2009/how-hack-your-brain
At the end of the entry I encouraged people to find even more effective brain hacks and suggested that if you copy the idea, please do tell where you got it from (and link to here, please).
This morning I noticed the first "copycat" add running in the finnish Facebook. Here's a screenshot:

Screenshot from Facebook; clicking the add opens the same page as it does when clicked from Facebook (it's a finnish language page).
I realize that by blogging about this I am in fact advertising them ;-) but I don't mind that much.
It's an add by www.wixawin.com from what I gather (with a very light glance) they seem to be a company not unlike the infamous Jamba! creating products and making money by people subscribing to mobile services as an ongoing subscription. I am sure they have their share of happy and satisfied customers (especially perhaps the people who win free stuff in their competitions). But they also have their opponents. If you put "wixawin.com scam" into Google it gives you this search result with almost 400 hits.
Their domain name gives the following info:
owner-contact: P-NZH86
owner-organization: Haagsma, N
owner-fname: N
owner-lname: Haagsma
owner-street: Postbus 76253
owner-city: Amsterdam
owner-zip: 1070 EG
owner-country: NL
owner-phone: +31201234567
owner-email: info@wixawin.com
RunToShop has been running the pictures in my previous post as advertising in Facebook for a while now. We frequently hear from people who have seen and noticed the adds and remember them very well. The memory imprint left behind by seeing a brainhack like that seems to be quite strong; people might hate it, feel disgusted by it, but they will remember it for sure ;-)
RunToShop just released our recommendation widget. The widget adds a "social layer" of recommendations and comments to any webstore. It can be installed very quickly and is free of charge. You can get the finnish language version (the only one available now, english coming later) from here:
http://www.runtoshop.fi/supplier
Lumene's webstore was one of the first to install the widget on all of their products; like this mineral makeup product here. (webstore and widget in finnish)
Also all RunToShop finnish recommendations can now be followed as a feed in Twitter through this account:
http://www.twitter.com/runtoshop_fi
(note: when publishing this post Twitter was down.. again)
....
Anyways; Glad to see the brain hack spreading around. It does work after all.
If you see any further adaptations of this brain hack, feel free to post a comment here in this post.
Hi. My name is Taneli Tikka. This is where I preach what I practice. I'm a
serial entrepreneur and a startup activist of sorts. People usually know me
from my past and present consumer Internet service projects: IRC-Galleria,
Dopplr, Muxlim, StarDoll, RunToShop, Vakuutuskone.com, and a bunch of other stuff. My
"proper" bio is behind this link. Glad to see you here, thanks for browsing
around.
Comments
They are gathering
Fri, 2009-02-20 12:05 — Jori (not verified)They are gathering fame:
http://www.kauppalehti.fi/5/i/talous/uutiset/etusivu/uutinen.jsp?oid=200...
I personally find these ads interesting but would never click them if there is not enough information about the company available (can't remember if Run shared the name with those pics).
Heh
Fri, 2009-02-20 14:12 — akonan (not verified)Tikka scam - 33,200 results, Taneli Tikka scam - 90 results
;)
IQ tests
Sat, 2009-02-21 02:56 — Armi (not verified)The clever part is that they are so annoyingly stupid adverts. It's a bit like if you want someone to react to you, just start talking about their favorite thing so that you mix up all the facts, like "I think that Han Solo was great in Star Trek!" People want to correct you and as a matter of fact, it's really, really hard not to do that.
Brain hacs
Mon, 2009-02-23 10:02 — Toni (not verified)Taneli, did you notice that the Q&A column of Hesari covered Yesterday the same brain hack you are using? The question was about the face paintings of American football players. Kirsti (the column writer) claimed that sometimes the paintings were imitating eyes - to mingle the opponents perception.
Hesari & Brainhacks
Mon, 2009-2-23 12:18 – taneliDidn't read that yet, thanks for the tip.
I haven't really searched extensively on how commonly used brain hack this really is; it seems that it's been known and used at least on some level for ages. Then again nobody is claiming that Jouni or me originally invented it; just trying to "be smart" in figuring it out, why it works etc. and making the case on couple of previously unknown aspects of it (why 2 mouths is more powerful than 1, etc) Would be interesting to hear more about similar applications of this; football players, album covers, and what have you. Cool stuff.
Dsi Skin
Tue, 2009-09-29 08:48 — MarkGary (not verified)Nice blog.I personally find these ads interesting but would never click them if there is not enough information about the company available.Thanks for informative.
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