This more of a microblog entry than a proper blog entry. Something that was a topic of discussion at MindTrek around a dinner table:
Would Google soon be in the position to seriously hurt Nokia and the Telcos?
Imagine this: Google creates a very nice Android phone, with its own app market and all. They give it away to consumers for free, free calls, free data, free sms, if the consumer is willing to look (and possibly listen) at adds. A bit like Blyk.
Now what do you think that does to Nokia's business model? And the business models of Nokia's customers = the Telcos?
Google has some 12,7 to 15 billion USD in cash, and about 30bn in total assets. The entire TeliaSonera corporation (Scandinavia's largest telco) is worth about 22.5 billion USD for a 100% stake. Just as a half-serious thought: they could probably buy a Telco and start doing just that; giving advertising-enabled phones away for free. Naturally a better strategy may be to partner up with an international telco and go kick the competition's butt together.
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Comments
I think that Nokia's success
Fri, 2008-10-10 08:39 — Lasse Enersen (not verified)I think that Nokia's success is not based on it's high-end models, but in the cheaper easy to use models that are sold to ordinary people, not techies.
When Google's Android phone eventually hits the markets, it will be embrased by early adopters, I'm sure of that. "Crossing the chasm" to late adopter market however takes time, and at the same time Nokia is collecting it's crop from it's successful entry in Asian market.
So I think Nokia will do great even with iPhone and possible Android around, because the disruptiveness of the the latter devices are only effecting the high-end market, while the real money comes from low-cost models. Especially when the global economic near future looks dire.
Nokia destined to be a lower end provider
Fri, 2008-10-10 10:23 – taneliDoes this mean then that Nokia will become a lower end provider and will have to stay there for years to come, while other players take over the high end market?
Logistics and manufacturing
Fri, 2008-10-10 09:29 — Eero (not verified)Did you try to estimate how many euro/dollars Google should make per person per year to make this profitable with good enough margin?
High scale production of mobile phones (even if outsourced), logistics, marketing etc. requires quite a few bucks, and so does buying/building/leasing & maintaining extensive global high-speed mobile network. And one has to remember that people tend to want to swap their phone every now and then (in Finland the average is something like from 2.5 to 3 years).
It's too early to start spinning the numbers, but one can be almost sure that this isn't going to happen overnight. Like Lasse said above, I would say Nokia and Telcos will have globally plenty of time to adapt even if Google would pursue in this area and this model.
I think that high end market
Fri, 2008-10-10 10:32 — Lasse Enersen (not verified)I think that high end market is important to all manufactures in the way the R&D dispenses innovation from high end to low end. In other words, high end device sales are not as important as how much relevant innovation is produced through them to the larger mainstream market models, which have higher influence on the company revenues.
Nokia has also always taken good care of the early adopters, and has a techie dna. So I don't see Nokia giving up competition in high end products.
Copying the other guys might just be the right thing to do, even though I personally hate to see it.
I am sure Google would love
Sat, 2008-10-11 10:47 — Anonymous (not verified)I am sure Google would love to see Android running on Nokia devices. Remember that Nokia's strength is in hw, design, and supply network.
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