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Blyk gets 40M EUR

One of Finland's "super startups" www.blyk.com has just received an additional 40 million EUR of financing. You can read the story from their blog here:

http://about.blyk.com/2008/11/18/blyk-raises-e40m-and-paves-the-way-for-...

That has to be one of the heaviest financing rounds seen coming to a Finnish startup (as much as Blyk is a "startup" anymore) in a long while.

Congratz! It's always nice to get evidence that investors believe in you, and are betting big bucks on your success.

With 40 million you could fund a swarm of startups for some time ;) That kind of money starts to near the level where stuff gets done and moves fast when that is fully employed. Nice to see this coming in the middle of all the doom and gloom. Perhaps the "free telco for the youth" business is a lot better than it would initially sound, even in economic downturn conditions.


CC Attribution: pokeweedthecat@Flickr

My take on that is: if your customers are pretty much teenagers, then you have customers with fairly limited spending power to start with. In an economic downturn the "poor" cannot get much more poorer, since they are already near the bottom. The youth will keep on spending their weekly allowances and part time wages on skateboards, cool music, and what ever pretty much despite what phase the economy is in. I remember reading some societal research that stated that in high growth economical eras especially the men get more conservative and selective in their spending and style. While in a downturn it gets more liberal and mixed, people are willing to try out more new things etc. Might be an excellent time to be a media for the youth. And it's not like they are going to start SMS:ing less..

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Comments

Hi Taneli, I don't think

Hi Taneli,

I don't think anyone could call Blyk a 'startup' with these founders:) This news would be the proof ;)

Am little lost with teenagers being customers. Doesn't Blyk's income depend on selling advertising?

cheers,

Ugur.-

Blyk & Teenagers

Blyk is for 16 to 24 year olds. If you are older than that it's not for you (they basically turn you down as a customer).

Blyk is a media more than it is a telco: it's an advertising media/platform that customers can use to reach the youth through.

Young consumer gets a free telco service, as long as they are willing to look (and possibly listen) at adds. Seems to work really well, since response rates to campaigns are quite high; they have now ran over 2000 campaigns with an average response rate of over 25%, in fact that's pretty excellent.

Yes, that was my point.

Yes, that was my point. Teenagers are not the customer, but the audience. They create income from advertisers. Theoretically great idea, but hard to apply without right strategy and people. Nice to see Blyk managed to succeed.

Teenagers are the customers = campaign results

Advertisers _only_ buy campaign results. And those teenagers will have to provide them. So it does depend on teenagers as customers, same as IRC-Galleria, Habbo or any other youth business that generates great campaign results for the brands that advertise there.

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